Background/what we have been doing?

Over the past few years, Interactive Group has been continuously improving its world class Remote Monitoring & Management (RMM) solutions through a growing network of customers and by showing a commitment to actioning customer feedback.

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As part of our ongoing journey, our brand identity has been upgraded to coincide with the expansion of our VUpt solutions, continuing to visualise real-time data and then utilise the insights gained to generate enhanced business benefits for any organisation wanting to maximise their analysis of real time data.

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The result is a new identity that reflects what our solutions actually do, that is to visualise real-time data and then to utilise the insights gained to generate business benefits for any organisation that deals with real-time data.

How did we arrive here?

You could say that we embarked on a process of ‘refresh’, somewhat based on the changes we’ve all experienced over the past few years, but the deeper we got into it, the more it felt appropriate to go right back to basics to analyse why our solution was created, and what it delivers. After all, a strong brand identity should speak directly to the rationale for the solution and why it exists in the first place.

Data Philosophy

At the heart of VUpt is our data philosophy. VUpt exists to visualise real time data streams, and then provide insights back into the business that can be utilised to improve performance and outcomes. That is, we Visualize, then Utilize the insights that are inherent in the data you use everyday, and then bring it all together in a consolidated view (the VUpt Workspace).

Dynamism as a key concept

It was essential that the brand conveys dynamism because that’s the world we live in, real-time data. We exist for the now and the insights that can be extracted from it, to make decisions that impact the immediate future. This is the essence of VUpt, reflected in our core solution.

The Outcome

A brand underpinned by a strong foundation will continue to grow and develop with the business, so you will continue to see an evolution of the VUpt brand over time, whilst staying true to its roots.

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VUpt : VISUALISE - UTILISE

Our new web presence www.interactivegroup.biz reflects this at its core and identifies how different organisations are using the solutions every day in their businesses.